Make it happen was born out of a need for a talent agency that works together with its clients and brings the humanity back to representation. Joseph Bethell a retired performer now teacher and creative wanted to foster an environment where hard work and passion for what you do should mean something.
About US
“I believe in kindness, honesty, and most of all being the type of agent I wish I had had. I believe that my role should go beyond submissions, but being there to guide, help, and mentour up and coming talent”Joseph Bethell - Founder
Joey BEthell
Founder and Agent
Having trained at Bird College, Joey has enjoyed a successful career performing nationally and internationally as a dancer, with further training at the Broadway Dance Centre in New York and the Sydney Dance Company in Australia.
Before founding MIH Associates in 2024, Joey was Co-Founder of West-Pier Agency, Senior Agent, Industry Liaison at The Brighton Academy, and Head of the in-house college agency, TBA Management. Over the course of his career, he has built an extensive network across the entertainment industry, working with casting directors, creative teams, producers and leading show companies worldwide.
Joey believes that professionalism, kindness and a strong work ethic are far more valuable than talent alone. These values are at the heart of MIH Associates, where he is committed to representing performers who are not only exceptional artists but also trusted colleagues.
His performance credits include contracts with Cunard (QM2), Princess Cruises, Carnival UK, P&O Cruises Australia (Grayboy Entertainment) and Fred. Olsen Cruise Lines. Commercial credits include The Brit Awards, The X Factor New Zealand, Big Dance (T-Mobile) and West End Live, alongside theatre productions at the Theatre Royal Brighton and numerous pantomimes across the UK.
Alongside his agency work, Joey has taught at many of the UK's leading performing arts institutions, including Performers College, London Studio Centre, Millennium Performing Arts, The Brighton Academy, Creative Academy and Morea Performing Arts.
He is currently completing an MA in Dance Producing and Management and continues to work as a freelance creative, choreographer and producer on theatrical and live events across the UK.
Jessica Metcalfe
Agent
Jessica Metcalfe initially trained at the BRIT School before continuing her professional training at Millennium Performing Arts. After graduating in 2010, Jess went on to build a decade long international performance career.
Based in London, she performed at major venues including Wembley Arena and the Royal Albert Hall, before working internationally as a dancer at Ferrari World Abu Dhabi. Jess later performed extensively at sea, working with Grayboy Entertainment in Australia and with Carnival Cruise Lines, holding the role of Dance Captain across multiple contracts. Alongside performing, she assisted on choreographic projects including commercial campaigns for Marks and Spencer, The X Factor and various live fashion shows.
As her career evolved, Jess became increasingly passionate about mental health and wellbeing within the performing arts industry. She went on to build a successful coaching business, delivering programmes in universities and colleges, as well as working one to one with performers. Her work focuses on equipping artists with practical tools to manage anxiety, self belief and the pressures the industry can bring. Jess coaches dancers, performers, entrepreneurs and public figures and has become a leader in this field.
Jess believes that while talent may open doors, it is emotional resilience, professionalism and kindness that sustain long and fulfilling careers. Her approach to representation is rooted in trust, clear communication and supporting artists as whole people, not just performers.
Jess is currently undertaking an MA in Dance Producing and Management at the London Studio Centre and is thrilled to be part of the MIH team.