About US
Make it happen was born out of a need for a talent agency that works together with its clients and brings the humanity back to representation. Joseph Bethell a retired performer now teacher and creative wanted to foster an environment where hard work and passion for what you do should mean something.
“I believe in kindness, honesty, and most of all being the type of agent I wish I had had. I believe that my role should go beyond submissions, but being there to guide, help, and mentour up and coming talent”Joseph Bethell - Founder
Joey BEthell
Founder and Agent
Having initially trained at Bird College, Joey performed both nationally and internationally as a dancer, with additional training at the Broadway Dance Centre in NYC, as well as the Sydney Dance Company in Australia.
Joey was a senior agent and co-founder of West-Pier Agency. Alongside this, he was also the industry liaison for The Brighton Academy and in charge of the in-house college agency, TBA Management. In 2024, Joey founded MIH Associates.
Throughout Joey’s career, he has established a vast network of friends and colleagues within the industry, ranging from casting directors for West End musicals to creative directors for some of the world's largest show producers.
Joeys ethos and cornerstone of how he wants to run his agency is that hard work and kindness come above talent. He only wants to represent clients whom he knows and trusts will bring joy to whatever they do.
Joey has taught at some of the leading performing arts colleges in the country, including Performers College, Millennium Performing Arts, the Brighton Academy and Creative Academy in West London.
Joey is studying for an MA in Dance Producing and Management at the London Studio Centre. He still regularly freelances as a creative and choreographer.
STEVEN HARDCASTLE
Agent
Steven trained at Tiffany Theatre College where he was awarded a full scholarship to train and was head boy in his graduating year. He then enhanced his training by completing the one year intensive course in Musical Theatre at The London School of Musical Theatre.
Credits include: The King and I (London Palladium) US Chulalongkorn, Swing, The King and I (International tour) Original Cast of Where is Peter Rabit ( West End and UK tour), Jeremy Fisher, Thoroughly Modern Millie (West End, Adelphi Theatre), Ensemble, American Idiot (West End), Favourite Son and ensemble, Spirit of the dance (Uk and international tour), Spanish Lead and Ensemble, Celebrity Cruises, Production Cast Dancer, as well numerous Pantomimes around the UK.
Television credits: A Midsummer Night’s Dream (BBC), The Royals (Netflix), FA Cup final (Wembley Stadium). Humans (Channel 4).
Choreography Credits: Mother Goose, (Wiltons Music Hall London), Jack Remixed (Associate), The Ironworks Brighton, World of Colour, (Shaw Theatre London). Movies to Musicals (Associate), Glasgow Philharmonic.